Virtual Bundesliga

For the 2025 Virtual Bundesliga Media Day, I was responsible for the creative set design, lighting concept, and photography. Over the course of the production, I photographed all 35 clubs, creating a consistent visual identity across the entire league.

A key objective was to move beyond traditional esports portraiture and introduce a more lifestyle-driven aesthetic. Through thoughtful set design, lighting, and player arrangement, the imagery was crafted to feel more dynamic, contemporary, and authentic while maintaining a cohesive look throughout the media day. The result was a modern content package that elevated the visual presentation of the league and its players.